Merchandise: A new approach
A number of different projects have been or are being developed for the purpose of phasing out any toxic raw materials currently used to produce certain items sold by Cirque du Soleil.
With this in mind, the company called on an external consulting firm to provide a market overview of fair-trade, organic cotton. This study identified the environmental and social issues of this sector, and provided an evaluation of the different certifications relating to the harvesting and production of cotton that is grown organically and traded equitably.
Based on the resulting study and on the ensuing training of Cirque du Soleil buyers, discussions can take place with the company’s suppliers, and better, more ethical choices can be made with respect to cotton purchases.
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