For the past ten years, Cirque du Soleil has been supporting up-and-coming artists and emerging artistic companies from all disciplines, giving them the opportunity to present their work to the public. Cirque du Soleil believes it is essential to showcase creation projects by promising young artists and thus contribute to their outreach. Cirque is biased when it comes to the risk associated with emerging artists, as this next generation ensures that creation lives on.
Cultural action support was born from a first voluntary arts integration project when Cirque du Soleil International Headquarters in Montreal were built. Two public works of art were created and incorporated into the building’s architecture. Since then, a budget has been established specifically to support up-and-coming artists.
In ten years, the equivalent of more than $5.5 million was given, in various forms, to more than 600 artists and artistic companies in communities where Cirque du Soleil has permanent facilities—i.e. Montreal and Las Vegas. Thanks to the cultural support program at Cirque du Soleil, about 100 artists benefit from financial support each year.
The financial support offered by Cirque du Soleil comes in the form of creative support or bursaries during various contests set up with artistic partners such as RIDEAU and Mon Accès à la scène. Cirque also promotes these artists in the artistic networks it supports, contributes to artists’ residency programs and helps showcase their work.
To raise employees’ awareness of various art forms through its cultural action program, Cirque du Soleil also invites visual artists to display their works in the designated areas of its offices. In addition, it purchases more than 2,000 tickets for plays, dance and music shows in which up-and-coming artists are performing, and holds draws for employees to give these away.