According to the 1987 Brundtland Report, “sustainable” development is qualified as such when it meets current needs without compromising the ability of future generations to meet their own. Sustainable development responds to society’s expectations and by basing itself on a long-term vision that takes into account the integral nature of the environmental, social and economic aspects.
In over twenty-seven years of existence, Cirque du Soleil, namely by the nature of its community involvement, has implemented several sustainable development initiatives which, until now, were independent from one another. By adopting a company-wide sustainable development approach and by working on an action plan, Cirque du Soleil now seeks to become more strategic in the matter.
By integrating sustainable development objectives to all of its activities, Cirque du Soleil remains coherent with the values it adopted since its beginnings, as the organization seeks to be a responsible proponent of change.