When Gilles Ste-Croix first told his parents he wanted to go into show business they said “Anything but that!” Ste-Croix grew up in rural Quebec, but he was determined not to stay there. He became a hippie and a nomad, living in communes and making the obligatory ‘60s pilgrimage to the West Coast where he lived in communes and audited some drama classes.
Ste-Croix did try to conform, even working in an architect’s office for a while, but he knew in his heart that he wasn’t cut out for a conventional business career. At the same time, his search for a vocation was not in any way aimless or vague. He says that from his teens he always had a strong drive to succeed and an equally strong desire to entertain. However his entrée into show business came about in a most unusual and unpredictable way.
In the late 1970s Gilles Ste-Croix was living in a commune in Victoriaville, Quebec, picking apples to make money. One day he mused that the job would be a whole lot easier if he could attach the ladder to his legs—and devised his first set of stilts.
A friend happened to mention the Bread and Puppet Theater in nearby Vermont, which used stilt-walking as the basis of many of its performances. Ste-Croix went to see the company and realized that his apple-picking skills might actually be in demand in the wider world of entertainment.
In 1980, Gilles Ste-Croix and a band of street artists founded the Échassiers de Baie-Saint-Paul and organized a street performance festival called the Fête foraine de Baie-Saint-Paul, which would eventually lead to the founding of Cirque du Soleil with Guy Laliberté in 1984.
In 1984 and 1985, Gilles Ste-Croix designed and performed many stilt acts for Cirque du Soleil. In 1988, he became Cirque's Artistic Director, as well as coordinating a talent search that extended to the four corners of the globe. He was Director of Creation for all of Cirque du Soleil's productions from 1990 to 2000: Nouvelle Expérience, Saltimbanco, Alegría, Mystère, Quidam, La Nouba, "O", and Dralion. In 1992, he directed Fascination, the first Cirque du Soleil show presented in arenas in Japan. He also directed the groundbreaking 1997 dinner/cabaret show Pomp Duck and Circumstance in Germany.
In 2000, while continuing to act as a consultant for Cirque du Soleil, Gilles Ste-Croix decided to realize one of his greatest dreams: Driven by his passionate interest in horses, he founded his own company to produce the 2003 show Cheval-Théâtre, which featured 30 horses and as many artist-acrobats under canvas and toured ten cities in North America.
Since December 2002, Gilles St-Croix returned to Cirque du Soleil as Vice-President of Creation, New Project Development. In July 2006 he was nominated Senior Vice-President of Creative Content.