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CIRQUE DU SOLEIL, APPLE CORPS LTD. AND THE MIRAGE PARTNER TO CREATE AN UNPRECEDENTED LIVE THEATRE PRODUCTION

jueves, 14 de octubre de 2004
Cirque du Soleil

Cirque du Soleil, Apple Corps Ltd. and The Mirage announce a partnership in which they will celebrate the musical legacy and extraordinary experience of The Beatles in an unprecedented live theatre production opening in 2006. This joint artistic venture marks the first time that The Beatles' company, Apple Corps, has agreed to a major theatrical partnership.

The production will be Cirque du Soleil's fifth resident show in Las Vegas and will be presented at The Mirage, the resort that changed the face of Las Vegas when it opened in 1989.

The project was born out of a personal friendship and professional admiration between the late George Harrison and Cirque du Soleil founder Guy Laliberté.  "This show is about living The Beatles experience," said Guy Laliberté. "We want to bring the magic of Cirque du Soleil together with the spirit and passion behind the most beloved rock band of all time to create a single, simple statement of delight."

Neil Aspinall, Managing Director of Apple Corps, said, "In the past The Beatles have been approached with theatrical proposals which never promised much beyond a traditional presentation.  However, in Cirque du Soleil, Apple is fortunate to have found a creative partner with the same passion for innovation and excellence."

Robert H. Baldwin, President and CEO of Mirage Resorts, said, "This partnership builds on the solid relationship that already exists between MGM MIRAGE and Cirque du Soleil. We too are thrilled that the union between two premier entertainment icons, The Beatles and Cirque, will come together at The Mirage."

Gilles Ste-Croix, Vice President of Creation and New Project Development at Cirque du Soleil, revealed key members of the artistic team will include Cirque du Soleil writer-director Dominic Champagne and The Beatles producer Sir George Martin.

Sir George, who will oversee the music element of the show, said today, "After spending more than 40 years of my life working with The Beatles and their wonderful music, I am thrilled to be working with them once again, on this exciting project with Cirque du Soleil. The show will be a unique and magical experience."

While the project has the approval of Sir Paul McCartney, Ringo Starr, Yoko Ono and Olivia Harrison, Paul and Ringo will not appear in the production.  "It is a fantastic project for us and I personally am excited to collaborate with such a great creative team," Paul McCartney said.

"How excited can I get -- The Beatles, Cirque du Soleil, an incredible venue in Las Vegas - what could be better," said Ringo.  "I'm looking forward to the first show 'cause I'm going to be there and I hope you are too."

"The Beatles and Cirque.  I think it's a great combination: The Beatles' agile mind and Cirque's agile body," said Yoko Ono.

"George and Guy shared the same vision. They planned to utilize the extraordinary creativity of the Beatles and Cirque du Soleil to produce an uplifting moment in time. We are all very happy to see this project come to fruition," said Olivia Harrison.

Additional details of the content of the show, which aims to revisit the excitement of the remarkable era when Beatlemania ignited the world, are in creative incubation.

"The music was the obvious starting point so we approached it with great respect," said Gilles Ste-Croix, "We consider the music of The Beatles to be as significant and influential as any of the great works of art in history. We intend to not only explore their artistic contribution but to tap into their exuberance and irreverence by harnessing, to the heart of this production, the astonishing energy that they generated."

Since its founding in 1984, Cirque du Soleil has thrilled more that 40 million spectators in more than 130 cities on four continents. With its international headquarters in Montreal, the organization has been the recipient of such prestigious awards as the Emmy, Drama Desk, Bambi, ACE, Gemini, Felix and the Rose d'or de Montreux. The Mirage production will be the fifth Cirque du Soleil show at an MGM MIRAGE property, joining "O®", Mystère®, ZUMANITY™, Another Side of Cirque du Soleil™ and the latest creation, KÀ™, opening this year at the MGM Grand. For more information visit the Cirque du Soleil website at www.cirquedusoleil.com.

Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group's own affairs. The London-based company has administered the catalogue of The Beatles releases of the 1960s that have sold to date more than 600 million records, tapes and CDs.  Since the 1990s Apple has piloted new Beatles projects that have become benchmarks for pioneering accomplishment and which have included The Beatles Anthology projects, the 26 million-selling album The Beatles 1 and the acclaimed Let It Be Naked CD. Further information on The Beatles' projects can be found at www.thebeatles.com.

MGM MIRAGE (NYSE:MGG), one of the world's leading and most respected hotel and gaming companies, owns and operates 11 casino resorts located in Nevada, Mississippi and Michigan, and has investments in two other casino resorts in Nevada and New Jersey. The company is headquartered in Las Vegas, Nevada, and offers an unmatched collection of casino resorts with a limitless range of choices for guests. Guest satisfaction is paramount, and the company has approximately 40,000 employees committed to that result. Its portfolio of brands include AAA Five Diamond award winner Bellagio, MGM Grand Las Vegas - The City of Entertainment, The Mirage, Treasure Island ("TI") , New York -New York, Boardwalk Hotel and Casino and 50 percent of Monte Carlo, all located on the Las Vegas Strip; Whiskey Pete's, Buffalo Bill's, Primm Valley Resort and two championship golf courses at the California/Nevada state line; the exclusive Shadow Creek golf course in North Las Vegas; Beau Rivage on the Mississippi Gulf Coast; and MGM Grand Detroit Casino in Detroit, Michigan. The Company is a 50-percent owner of Borgata, a destination casino resort at Renaissance Pointe in Atlantic City, New Jersey. Internationally, MGM MIRAGE also owns a 25 percent interest in Triangle Casino, a local casino in Bristol, UK. For more information about MGM MIRAGE, please visit the company's website at www.mgmmirage.com.



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