Welby is most fascinated with the creative genius of others and the ways to unleash this inner force. He studied theatre and communications before pursuing his interests in various other realms such as philosophy, political science, literature and public relations. He played a key role in a prominent Canadian casting agency prior to joining Cirque du Soleil’s casting department in the late 1990s, where he had a hand in recruiting more than a thousand artists for various Cirque du Soleil shows. Welby then took on the Director of Strategic Relations, Arts, Circus and Sports role in which he was called upon to develop strategic partnerships in more than a dozen countries, including an important alliance with the International Gymnastics Federation. Welby also led a number of large-scale creative projects as a director of creation in the Images, Events and Lifestyle division. Michael Jackson ONE marks Welby Altidor’s first mandate as Director of Creation for a Cirque du Soleil show.