Successful private event under the Big Top
The Dallas Mavericks professional basketball team gives its season ticket holders a range of perks, such as access to exclusive events. Making good on their promise to wow their biggest fans, the Mavericks organized a private performance of Cirque du Soleil. Before the KURIOS artists came on, fans were treated to a special opening performance starring the Mavericks players.
A powerful loyalty-building strategy
The evening, dubbed Cirque du Mavs, was a success from start to finish! At this exceptional event, more than 2,000 season ticket holders had the chance to hobnob with their idols before the show. For the team, the twofold strategy boosted visibility to attract new customers while giving long-time fans a valuable bonus.
The simplicity of personalization
The Mavericks will very likely rent the Big Top again in the future. The Cirque du Soleil did all the legwork and made sure everything went smoothly, from the players’ arrival with the security team and the organization of the pre-show reception with refreshments and snacks to the intermission and introduction of the team on stage. When the time came to decide how to reward loyal ticket holders, this all-inclusive evening emerged as the clear choice.
