The Contest is brought to you by CDS Canada 4 L.P. (d.b.a. Cirque du Soleil^®) (the “Contest Organizer” or “Cirque du Soleil”) and Sun Life Assurance Company of Canada (d.b.a. Sun Life) (“Contest Sponsor” or “Sun Life”). The Contest starts on May 21, 2026, at 12:01 a.m. EDT and closes on October 31, 2026 at 11:59 p.m. EDT (hereinafter, the “Contest Period”).

The Contest is open to residents of Quebec only having reached the age of eighteen (18) years prior to the start of the Contest Period (each an “ Eligible Participant ”).

Directors, employees, representatives, or agents of Sun Life and CDS Canada 4 L.P. and their respective subsidiaries and affiliates, media partners, advertising and promotional agencies, and members of the immediate family (parents, children, siblings and spouse, regardless of where they are domiciled) of any of the aforementioned and persons with whom any of the aforementioned are domiciled are not eligible to enter the Contest.

No Purchase Necessary.

Eligible Participants can enter the Contest either via (I) Online Entry, (II) In-Venue Activation, (III) Direct Email (IV) Social Media or (V) Mail-In Entry, as detailed below. *Only one (1) Eligible Entry per Eligible Participant (regardless of method of entry) is allowed for the duration of the Contest Period*

I. Online Entry

Eligible Participants can enter the Contest by visiting the Contest website at [insert link] during the Contest Period and completing the Contest entry form and providing their complete name and email address.

II. In-Venue Activation

Attend the Cirque du Soleil ECHO show in Montreal and scan the contest QR code via Sun Life’s in-venue display in the concessions area (Big Top only); or

Access the Contest when using Cirque du Soleil’s digital, interactive program.

III. Direct Email

Follow the Contest link in email marketing campaigns sent via Cirque du Soleil’s Fan Club mailing list.

IV. Social Media

Follow the Contest link in paid and organic social media posts created by Sun Life or Cirque du Soleil on Facebook, Instagram, Twitter and LinkedIn.

V. Mail-In Entry

Eligible Participants can enter the Contest by mailing a fifty (50) word essay, in English or in French, about why they would like to win the 2026 Attendez-vous à l’inattendu Contest along with their name, address, e-mail address and telephone number to the following address:

Cirque du Soleil

c/o Global Partnership

8400 avenue du Cirque

Montreal, Québec, H1Z 4M6

Only one (1) entry per envelope is permitted. Mail-in entries must be received by Contest Organizer before the end of the Contest Period. The Contest Organizer takes no responsibility for any lost, stolen, delayed, illegible, damaged, misdirected, late or destroyed mail-in entries. Essays that are not an original creation of the person submitting it, or which are illegal, defamatory or in any way obscene, all as determined solely by the Contest Organizer, will be disqualified.

Entry Requirements

To be considered an Eligible Entry, as defined below, all content and materials associated with your entry (regardless of the method of entry) (collectively, the “ Submission ”) must: (i) be submitted and received in accordance with these Contest Rules during the applicable Contest Period; (ii) include all required components and materials noted above; and (iii) comply with these Contest Rules, including, but not limited to, the General Terms and Conditions listed below for the Prize (all as determined by the Contest Organizer in its sole and absolute discretion). By participating in this Contest, including without limitation submitting an Eligible Entry, you signify that you have read and agree to be legally bound by these Contest Rules.

Each Submission received from an Eligible Participant that meets the requirements above will be considered an “ Eligible Entry ” and collectively the “ Eligible Entries ”.

*Only one (1) Eligible Entry per Eligible Participant (regardless of method of entry) is allowed for the duration of the Contest Period*

There is one (1) Prize to be won, consisting of a Cirque du Soleil International Headquarters Experience (the “Prize”), which includes, for the Prize winner and one guest:

• A guided, behind-the-scenes tour of Cirque du Soleil’s International Headquarters (“IHQ”) located at 8400 Avenue du Cirque, Montreal Quebec.

• Participation in selected workshops and training sessions inspired by Cirque du Soleil (exact programming subject to availability and may be confirmed at a later date).

• A full-day experience scheduled during standard weekday business hours (Monday to Friday).

• Two (2) VIP tickets to a NEW Cirque du Soleil Big Top show in Montreal, on a date mutually agreed upon between Contest organizer and the Prize winner

• A prepaid gift card in the amount of $500 CAD.

Important Conditions:

• The Prize winner (and their guest) must be available to attend the experience on a weekday (Monday through Friday) during standard business hours.

• The date of the experience will be determined by the Contest organizer in coordination with the Prize winner and is subject to operational constraints.

• The Prize winner (and their guest) must arrange and pay for their travel to and from Cirque du Soleil’s International Headquarters for their participation in the experience, as well as their travel to and from Cirque du Soleil big top for their attendance to the show.

• The Prize must be accepted as awarded and is non-transferable, non-refundable, and cannot be exchanged for cash or alternative experience.

Cirque du Soleil Show Terms and Conditions

The Prize winner will receive a list of available shows and performance dates to select from, subject to availability, territorial restrictions, and blackout dates (“List of Available Shows”). The List of Available Shows will be determined at the Contest Organizer’s sole discretion and is subject to change without notice. Availability is not guaranteed, and the Contest Organizer reserves the right to modify, substitute, or cancel any show or performance at any time. No compensation, refund, or alternative prize will be provided if the Prize winner’s preferred options are unavailable.

The Prize winner and their guest are responsible for any and all costs, surcharges, fees, charges, expenses and taxes not expressly described herein including, without limitation, ground transportation, including to and from departure point, gratuities, merchandise, telephone calls, personal expenses of any nature for overnight layovers, meals and beverages, service charges,; costs incurred to and from the departure point (as the Prize originates and terminates at such departure point),.

Other mandatory safety protocols may apply based on the nature of the Prize. Availability of the services and facilities may be impacted.

Prize Value

The approximate value of the Prize is:

Contest Organizer reserves the right at its sole discretion to substitute the Prize for one of equal or greater value or to allow a Prize transfer. All applicable government taxes, if any, on the Prize won are the sole responsibility of the confirmed Prize winner.

A random draw from all Eligible Entries received from Eligible Participants during the Contest Period to select the the Prize winner will be held virtually at the Contest Organizer’s offices located at 8400 avenue du Cirque, Montréal, Québec, H1Z 4M6 on November 14, 2026 at 11:00am EST.

The odds of winning a Prize will depend upon the total number of Eligible Entries received from Eligible Participants during the Contest Period.

In order to be declared a Prize winner and be able to claim their Prize, the Eligible Participant selected as per these Contest Rules (i) will be contacted by telephone, e-mail, direct message or other form of notification sent to the coordinates accompanying the selected Eligible Entry and will be instructed on how to claim their Prize by the Contest Organizer or one of its agents or representatives, shortly following the draw and (ii) must correctly answer, without assistance of any kind, a time-limited, mathematical skill-testing question to be administered by the Contest Organizer. Failure to correctly answer the skill-testing question will result in disqualification, and an alternate Eligible Participant may be selected in accordance with these Contest Rules, and (iii) must confirm acceptance as a selected Eligible Participant within five (5) calendar days of contact .

If the selected Eligible Participant does not confirm acceptance within five (5) calendar days, the Eligible Participant will be automatically disqualified and forfeit all rights to the Prize. At its entire discretion, Contest Organizer may select another Eligible Participant among the Eligible Entries by way of random draw.

Before being declared a Prize winner, each selected Eligible Participant will be required to successfully answer a time-limited four-step, two-to-three number mathematical skill-testing question and sign a declaration form confirming, without limitation, that:

• they comply with the eligibility requirements;
• they have read the Contest Rules and comply completely;
• they accept the Prize as awarded;
• they comply with any conditions/restrictions that may apply to the Prize;
• they acknowledge the Contest Organizer’s right to publish their picture, name and city of residence without compensation other than the Prize offered; and
• they acknowledge the disclaimer of liability from the Contest Organizer, Contest Sponsor (if applicable) and their respective parent, subsidiaries and affiliates, media partners, advertising, promotional agencies and each of the foregoing entities’ directors, officers, employees, contractors and agents.

Guest of the Prize winner will also be required to sign a similar declaration form.

No correspondence will be undertaken except with the selected Eligible Participants whose Eligible Entry was drawn. Once an Eligible Participant is declared a Prize winner by Contest Organizer, Contest Organizer will send the Eligible Participant an email containing the details of how to redeem their Prize.

All Submissions and all information provided, by Eligible Participants must be complete and accurate. Contest Organizer will not be held responsible for any incorrect or inaccurate transcription of entry information, any error or technological malfunctions of any kind in connection with the Contest, telephone or internet interruptions and/or any late/incomplete/erroneously completed Prize claims or declaration forms or validly disqualifying any Eligible Participants or Prize winner in accordance with the terms hereof.

All Submissions are subject to verification by the Contest Organizer and may be disqualified if they are received outside of the Contest Period, are incomplete, illegible, irregular, photocopied or otherwise reproduced, submitted through illicit means or if they contain any false statements, or do not conform to or satisfy any condition of these Contest Rules.

The contents of all entries submitted become property of the Contest Organizer and will not be returned. Each Eligible Participant grants permission for Contest Organizer and Contest Sponsor (if applicable) to use the contents of their Eligible Entry including name and address for editorial, advertising, marketing and promotional purposes in any and all media now known or hereafter discovered, worldwide, in perpetuity, without compensation, notification or permission. Contest Organizer reserves the right to: (i) use the contents of Eligible Entries provided by entrants, for editorial, advertising, marketing and promotional purposes, without further compensation or notice, unless prohibited by law; and (ii) publish without compensation the full name, city of residence, and photograph of the Prize winner and Eligible Participants waive all rights with respect to printed, broadcast and other forms of publicity.

By entering the Contest, Eligible Participants expressly consent to the Contest Organizer, Contest Sponsor (if applicable), media partners, advertising and promotional agencies, storing, sharing and using the personal information submitted with their Eligible Entry only for the purpose of administering the Contest and in accordance with the Contest Organizer’s Privacy Policy publicly available on Contest Organizer’s website: https://www.cirquedusoleil.com/legal/privacy-policy.   

Contest Organizer will retain personal information according to applicable laws.

If the Contest is not capable of running as planned for any reason, including tampering, unauthorized intervention, fraud, technical failures, or any other cause, the Contest Organizer reserves the right, at its sole discretion, to, without advance notice, terminate or suspend the Contest, in whole or in part, or modify it in any way, without any further obligations to Eligible Participants. Furthermore, if the Contest Organizer determines, at its sole discretion, that any entry compromises the integrity of the Contest, the Contest Organizer reserves the right to disqualify the entry at issue or terminate the Contest in its entirety without any further obligations to Eligible Participants. The Contest Organizer further reserves the right, at its sole discretion, to disqualify any individual from the Contest, and/or to revoke, rescind, withhold or otherwise limit or restrict the Prize awarded to a Prize winner, and/or to ban the individual from any future contest of the Contest Organizer who it finds or believes to be: (i) tampering with the entry process or the operation of the Contest; (ii) acting in violation of the Contest Rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person; (iii) acting or involved in any situation or occurrence which brings them into public disrepute, contempt, scandal, or ridicule, or which shocks, insults, or offends the community or any group or class thereof, or to offend public morals and decency to or which reflects unfavourably upon the Contest Organizer, the Contest Sponsor (if applicable), the Prize supplier, if any, and each of their respective parent, subsidiaries and affiliates, media partners, advertising and promotional agencies and each of the foregoing entities’ respective directors, officers, employees, agents, representatives, successors and assigns, or their respective products or services, as determined in the reasonable discretion of the Contest Organizer; or (iv) posting or making available to the public any post, picture, video, statement, or any other content of any form on any media (including any social media platform) mentioning, tagging, alluding to, or associating itself in any way with the Contest and/or the Prize which, in the reasonable discretion of the Contest Organizer, infringes or otherwise violates the rights of the Contest Organizer, the Contest Sponsor (if applicable), the Prize supplier, if any, and each of their respective parent, subsidiaries and affiliates, media partners, advertising and promotional agencies and each of the foregoing entities’ respective directors, officers, employees, agents, representatives, successors and assigns.

By entering this Contest, Eligible Participants agree that the Contest Organizer and Contest Sponsor (if applicable) and each of their respective subsidiaries and affiliates, media partners, advertising and promotional agencies and each of the foregoing entities’ respective directors, officers, employees, agents, representatives, successors and assigns do not make any representation or warranty, or assume any liability beyond, where applicable, what has been described as the Prize in these Rules.

Eligible Participants agree to be bound by all decisions of the Contest Organizer and/or Contest Sponsor (if applicable) regarding the Contest which shall be final and binding in all respects.

The Contest is subject to federal, provincial, and local rules and regulations. Subject to the following paragraph, this Contest is subject to all applicable national, federal and provincial laws and regulations; unless otherwise provided at law, all actions, proceedings or litigation relating hereto shall be adjudicated in the judicial district of Montreal, province of Quebec, and the parties consent to such exclusive venue and jurisdiction.

In the event of a conflict between the English version of the Contest Rules and any other versions in any other languages, the French version shall prevail.

Intellectual Property. All intellectual property, including but not limited to trademarks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, slogans and representations is owned by Contest Organizer and/or Contest Sponsor (if applicable) and/or their affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited.

® Cirque du Soleil and the Sun Medallion are trademarks owned by Cirque du Soleil

Last update: 2026-05-15