From its very beginning, Cirque du Soleil has strived to forge and maintain strong and mutually beneficial links with the communities in which its many shows are based. In this spirit, 2012 saw Cirque du Soleil celebrate 20 years of community engagement in Las Vegas. As a fully engaged and committed citizen and good neighbour, Cirque du Soleil is actively involved in the local community, helping it to develop and increasing its visibility.
Cirque du Soleil first visited Las Vegas in 1992 to present the show Nouvelle Expérience. Almost 50,000 spectators came to see one of the 497 performances during the troupe’s year-long stay. This resounding success marked the beginning of a long and special relationship between Cirque du Soleil and Sin City. The following year, the company planted a flower in the Nevada desert with the creation of its very first resident show, Mystère which moved into Treasure Island onDecember 25, 1993. Twenty years later, Mystère hasdazzled more than 12 million spectators. The show also rewrote the rules for entertainment in Las Vegas, enabling the city—which, at the time, was dominated by the gaming industry—to attract a completely different breed of tourist. Over the years, Cirque du Soleil has adorned the desert with six more flowers: “O”, Zumanity, KÀ, The Beatles LOVE, CRISS ANGEL Believe and Zarkana.
Two decades later, our involvement in the local community is undeniable. Since 1997, our social circus program Cirque du Monde collaborates closely with a number of local organizations working with at-risk youth, such as Boys Town, Clark County Juvenile Justice, West Care and the Andre Agassi Foundation for Education.
The company also supports events that are meaningful to the community, such as Run Away with Cirque du Soleil at the Springs Preserve 5K Run and 1-Mile Fun Walk, an annual event organized in partnership with the Las Vegas Valley Water District and ONE DROP. This flagship community event attracts almost 1,500 participants and mobilizes more than 150 volunteer employees each year. All proceeds from the event support the educational and environmental-sustainability programs at the Springs Preserve.
Cirque du Soleil also contributes to the longevity and development of local cultural organizations such as the Smith Center for the Performing Arts, of which Cirque du Soleil is a founding member. This world-class performing arts center is strongly involved in the community. Furthermore, since 2007, Cirque du Soleil has partnered with the Nevada Ballet Theatre to present A Choreographers’ Showcase, a one-of-a-kind project designed to stimulate and encourage local artistic growth.
Over the past 20 years, Cirque du Soleil has proudly contributed to the growth of the Las Vegas community.
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