Madrid, June 1st, 2011 -
Desigual and Cirque du Soleil (cirquedusoleil.com) announced today a worldwide partnership bringing together the worlds of art, show business and design in a range of clothing and accessories. This first “Desigual inspired by Cirque du Soleil” collection was designed by the Desigual creative team and inspired by the creative universe of Cirque du Soleil.
Mario D’Amico, Senior Vice President of Marketing at Cirque du Soleil and Manel Adell, CEO of Desigual, unveiled the new partnership at an event held in the Tapis Rouge VIP tent near the Big Top where the Cirque show Corteo is playing at Escenario Puerta del Ángel, Recinto Ferial Casa de Campo, Avenida Portugal, Madrid until June 5.
“Cirque du Soleil and Desigual have much in common,” said Mario D’Amico. “Desigual has chosen to be different in the clothing industry with its outstanding designs and whimsical, fashionable clothes. Cirque du Soleil has brought a similar innovative spirit to circus arts and live entertainment.”
“Desigual and Cirque du Soleil represent the most exciting cooperation of two emblematic global worlds,” added Manel Adell. “We share a passion for arousing emotions and developing products that are so creative and innovative evoking the most memorable experiences. The partnership of the two brands evolved in a most natural way. We were born in 1984, we both have a decidedly unconventional nature and we both connect emotionally with our audiences to create a WOW effect.”
The “Desigual inspired by Cirque du Soleil” collection will be introduced July 4 at the SS11 New & Good collection catwalk hosted by Desigual, at the European fashion industry at Bread and Butter in Berlin (July 6-8) and in North America at Magic in Las Vegas (August 22-24).
A line of 60 items of clothing and accessories for men, women and children will be available in November at the desigual.com online store. In December, it will be available at over 8,000 Desigual points of sale worldwide, including over 200 brand stores and shop-in-shops in department stores such as Corte Ingles, Galeries Lafayette, Coin and The Bay. At the same time, Cirque du Soleil will make the collection available at its show boutiques around the world.
Desigual is characterized by its distinctive, optimistic, colorful designs. The firm began life under the leitmotif “Desigual is not the same.” In recent years it has recorded sustained annual growth of over 50% and currently employs 2,900 people of 72 nationalities. Desigual forecasts a turnover for 2011 of over €500M and a presence at over 8,000 points of sale worldwide.
About Cirque du Soleil
Cirque du Soleil is primarily a creative content provider for a wide variety of unique projects. In addition to shows, the company, which has its International Headquarters in Montreal, extends its creative talent to many other spheres of activity. While maintaining stringent standards of artistic quality and originality, Cirque du Soleil brings the same energy and spirit that characterize each of its shows to all its innovative projects. More than 100 million spectators in nearly 300 cities on six continents have been thrilled by Cirque du Soleil since its beginnings in 1984. In 2011 the company will present 21 different shows simultaneously around the world.
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