Press Release

DISCOVER THE EXTRAORDINARY: CIRQUE DU SOLEIL ENTERTAINMENT GROUP UNVEILS NEW BRAND CAMPAIGN

Montreal, Quebec, Canada, Wednesday, December 14, 2022

Montreal, December 14, 2022 – Cirque du Soleil Entertainment Group (“Cirque du Soleil”), a world- leading producer of high-quality live entertainment, launched its new brand campaign Discover the Extraordinary. A year after the relaunch of its shows worldwide, Cirque du Soleil is today renewing its commitment to take audiences beyond expectations, to the outer limits of  the imagination,  and to feel the deepest emotions. Four decades later, this commitment to always go further in creating the extraordinary fuels its daily mission.

With this positioning, Cirque du Soleil reinforces that its shows go beyond the expected and transcend languages, countries, and cultures. The company has always been more than a circus; it defies the rules of convention and is an emotion generator. It creates the most daring reality.

For the first time in several years, the company wanted to create brand awareness and mark its post- pandemic evolution with a unique and touching message that targets new and younger audiences while helping longtime fans rediscover Cirque du Soleil.

“As we all know, the Cirque du Soleil experience goes beyond the expected, and as a follow-up to "Intermission is Over" and "The Sun Rises" campaigns, “Discover the Extraordinary” infuses renewed energy into our brand message to help our fans and new audiences discover the extraordinary that we create every day,” stated Nickole Tara, Chief Growth Officer at Cirque du Soleil Entertainment Group.

In partnership with Sid Lee, this co-creation will once again challenge the limits of the imagination and possibilities. The campaign will live on print, social, and TV until December 31st, 2022, everywhere in North America.

Video : https://www.youtube.com/watch?v=5daha79ZUCI&t=1s&ab_channel=CirqueduSoleil

Credentials :

CLIENT (Cirque du Soleil)

  • Chief Growth Officer: Nickole Tara
  • Head of Branded Content: Christopher Bower
  • Senior Creative Producer: Yuri Berger
  • Global Head of PR, Public Affairs & CSR: Caroline Couillard
  • Manager – Social Media : Fabienne Daigle

AGENCY (SID LEE)

  • Global Executive Creative Director: Kristian Manchester
  • Creative Director : Bradley Getty
  • Associate Creative Director : Philippe Cossette
  • Art Director: Audrey-Claude Roy and Mathieu McSween
  • Copywriter (EN/FR) : Micheal Juretic, Shan Denicourt, Sandrine Leblanc
  • VP, Head of Strategy: Élisabeth Jamot
  • Strategist : Sophie Gibeault, Carla Mavaddat
  • Head of Client Partnerships, USA: Melissa Spano
  • Group Account Director : Justine Trudeau, Claire Pouly
  • Account Team: Chloé Brossard, Eric-Alexandre Simard
  • Executive Producer : Marie-Christine Toupin
  • Executive producer : Marie-Soleil Patry
  • Production Coordinator : Joannie Tellier
  • Post-Production Producer : Camille Thibault Giguère
  • Post-Production Coordinator : Geneviève Dattoli

PRODUCTION (SID LEE)

  • Executive producer : Mathieu Leduc
  • Director : Kristian Manchester
  • Director of Photography: Derek Branscombe 2nd Unit / Alex Miglierina
  • Costumes : Flavie Lechat
  • Service Production : HPLA
  • EP : Ryan Hahn
  • Producer : Chanel Urban

POSTPRODUCTION (SID LEE / MATHEMATIC / OUTPOST)

  • Offline Editor : Vincent Ruel Côté, Xavier Lévesque, Eloi Arsenault
  • Assistant Editor : Hugo Beaupré, Sonia Nadon, Elena Demai
  • Motion Designer : Mathieu McSween, David Leclerc, Noah Dauphinais, Alex Deakin
  • Visual Effects : Mathematic Studio
  • VFX Supervisor: Thomas Nautin (Mathematic)
  • Color grading: Beatrice Tremblay (Outpost)
  • Online Editor : Dominique Belletête (Outpost)

SOUND & MUSIC (CULT NATION STUDIO)

  • Producer : Sean Sable
  • Composer : Mat Laf & Oclair
  • Mix & Sound Design: Théo Porcet

MEDIA (STRIKE, BTA)

  • President : Shari Okin
  • Director, Arts and Entertainment : Kyle Young
  • Vice President Digital : Marc Vasquez

About Cirque du Soleil Entertainment Group

Cirque du Soleil Entertainment Group is a world leader in live entertainment. On top of producing world-renowned circus arts shows, the Canadian organization brings its creative approach to a large variety of entertainment forms such as multimedia productions, immersive experiences, theme parks and special events. Going beyond its various creations, Cirque du Soleil  Entertainment Group aims to make a positive impact on people, communities and the planet with its most important tools: creativity and art. For more information about Cirque du Soleil Entertainment Group, please visit CDSentertainmentgroup.com.

Information :

Marie-Noelle Caron

Cirque du Soleil Entertainment Group Marie-Noelle.Caron@cirquedusoleil.com