CLUB MED AND CIRQUE DU SOLEIL ANNOUNCE NEW PARTNERSHIP WITH UNIQUE EXPERIENTIAL CIRCUS ACTIVITIES FOR GUESTS
Club Med, the brand that pioneered the all-inclusive concept over 60 years ago, and Cirque du Soleil, which reinvented circus arts and reshaped it into a groundbreaking entertainment company, have partnered to launch a completely new and unique concept in experiential travel with Club Med CREACTIVE by Cirque du Soleil. The CREACTIVE concept will debut at Club Med Punta Cana in the Dominican Republic in June 2015, where guests will be able to learn many of the exciting acrobatic disciplines showcased in famed Cirque du Soleil productions. These two iconic global brands were created by visionaries who sought to create moments of happiness, and both continue to do so through innovative experiences that tap into the desire for adventure and surprise.
The original CREACTIVE experience will invite vacationers to participate in a variety of recreational circus acrobatic and artistic activities ranging from high bungee, flying trapeze, aerial silk, tightrope and trampoline to juggling, percussion and dance or mask painting, amongst many others. Guests will be fully immersed in a fantastically colorful and imaginative environment that is custom designed to encourage both adults and children alike to learn new skills, play and have fun under the supervision of Cirque du Soleil trained staff, which will help them progress and discover unexpected new abilities.
Cirque du Soleil President and CEO, Daniel Lamarre stated “This partnership is a natural progression, stemming from the success and uniqueness of Club Med having provided circus instruction for over 25 years, and now with Cirque du Soleil’s 30 years of experience and know-how, this activity will have a new color.” Club Med’s Chairman and CEO, Henri Giscard d’Estaing also added, “This new concept will leverage, for the benefit of Club Med guests, the expertise and knowledge of Cirque du Soleil, who are unrivalled innovators in the realm of circus artistry. It will also capitalize on the heritage and talent of Club Med in creating extraordinary memories in beautiful vacation destinations.”
About Cirque du Soleil
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a major Quebec-based organization providing high-quality artistic entertainment. The company has close to 4,000 employees, including 1,300 performing artists from close to 50 different countries. Cirque du Soleil has brought wonder and delight to close to 150 million spectators in more than 300 cities in over forty countries on six continents. For more information about Cirque du Soleil, visit www.cirquedusoleil.com.
About Club Med
Club Med is recognized as the all-inclusive pioneer and market leader offering over 65 premium resorts in stunning locations around the world including the Caribbean, Asia, Africa, the United States, South America, Europe, the Indian Ocean and the Middle East. Each Club Med resort features authentic local style and comfortably chic accommodations, superior sports programs and activities for all ages, enriching children's programs, and gourmet dining and premium drinks. For more information or to make a reservation, visit www.clubmed.us, call 1-800-ClubMed (1-800-258-2633) or contact a preferred travel professional.
For media inquiries, please contact:
PR & Partnership Manager, Club Med
+1 (305) 925-9168
Marketing & Communications Manager, Club Med
+1 (514) 937-1428