GRUPO VIDANTA AND CIRQUE DU SOLEIL EXPAND PARTNERSHIP TO CREATE WORLD'S FIRST ENTERTAINMENT PARK ANIMATED BY CIRQUE DU SOLEIL
Cirque du Soleil, a leading entertainment company, and Grupo Vidanta, a leading developer of world-class resorts and tourism infrastructure in Mexico, today announced plans to construct and operate a first-of-its-kind immersive theme park experience in Nuevo Vallarta. The entertainment experience, which is still in development, may include water park and nature park elements and will feature an outdoor evening show accommodating as many as 3,000 to 5,000 spectators. Each experience within the entertainment park will be animated by Cirque du Soleil artists and follow a common storyline.
“Grupo Vidanta is offering us an amazing sandbox in which we can unleash our creativity,” said Guy Laliberté, founder of Cirque du Soleil. “Both our groups strive for perfection. Grupo Vidanta is passionate and cares for the environment. We set ourselves the challenge of creating something unlike anything the world has seen before.”
The announcement comes on the eve of the launch of JOYÀ, an intimate and immersive theatrical and culinary experience developed by Cirque du Soleil and Grupo Vidanta that premieres in Riviera Maya November 21, 2014. Although not yet debuted, tickets for JOYÀ are nearly sold out through the end of 2014. Development of the Nuevo Vallarta project aims to reimagine the theme park experience in the same way JOYÀ will redefine theatrical and culinary entertainment.
“We have been dreaming together with Cirque du Soleil to create new categories of entertainment for Mexico and the world for more than five years,” said Grupo Vidanta founder Daniel Chávez Morán. “The demand we’ve seen for JOYÀ before even launching makes us confident future projects will be met with success. When guests see what we are able to build in Nuevo Vallarta, they will know we are now in the position to build our dreams.”
The entertainment park will create thousands of new jobs in the Mexican state of Nayarit and was imagined to encourage tourism visitation to the region. Construction is expected to be complete in 2018.
For more information about Grupo Vidanta resorts or tourism offerings, visit grupovidanta.com. For more information about Cirque du Soleil, visit cirquedusoleil.com.
About Cirque du Soleil
Cirque du Soleil is primarily a creative content provider for a wide variety of unique projects. In addition to shows, the company, which has its International Headquarters in Montreal, extends its creative talent to other spheres of activity. While maintaining stringent standards of artistic quality and originality, Cirque du Soleil brings to innovative projects the same energy and spirit that characterize each of its shows. Cirque du Soleil is a Quebec-based organization providing high-quality artistic entertainment. Since its beginnings in 1984, close to 150 million spectators in over 300 cities on six continents have been thrilled by Cirque du Soleil. For more information about Cirque du Soleil, visit www.cirquedusoleil.com. To find out more about the ONE DROP Foundation, visit www.onedrop.org.
About Grupo Vidanta
Grupo Vidanta is a leading developer and operator of world-class luxury resorts, properties and tourism infrastructure in Mexico and Latin America. Founded in 1974 by Daniel Chávez Morán, Grupo Vidanta was conceived with a vision of creating extraordinary experiences and inspiring generations of happiness. Today, Grupo Vidanta employs more than 12,000 people and operates membership-based resort properties in Mexico's most sought-after luxury beach destinations. Grupo Vidanta's resort and hotel brands include AAA Four Diamond and AAA Five Diamond Award winning Grand Luxxe, The Grand Bliss, The Grand Mayan, The Bliss, Mayan Palace, Ocean Breeze and Sea Garden, with more in development. Vidanta Golf is the largest golf course operator in Mexico with three Jack Nicklaus designs and an in-development Greg Norman course.
The company’s real estate division has built and sold more than 2,000 vacation homes and its construction division developed Mexico's first privately built and owned airport, Mar de Cortés International Airport in Puerto Peñasco, and the Vidanta Theater in Riviera Maya. Grupo Vidanta’s innovative partnership with Cirque du Soleil has produced JOYÀ, the first resident Cirque du Soleil culinary and theatrical experience in Mexico, and will yield a large entertainment park currently under development in Nuevo Vallarta.
The company operates two foundations to improve the lives of Latin Americans. The Great Place to Work Institute has selected Grupo Vidanta to the "Best Companies to Work for in Mexico" list for the past six years. For more information about Grupo Vidanta, visit grupovidanta.com. For more information about the Vidanta Foundation, visit fundacionvidanta.org.
- 30 -
Cirque du Soleil Inc.
+1 (514) 723-7646 x7366