This event had a very strong positive effect on Tourism Montreal. The organization made quite an impression with its choice of original activity, which enabled it to highlight the talent of the artists and craftsmen of the region it promotes. The reception before the show and the coffee break during the intermission allowed the delegates at the Canadian Convention to engage in some creative and productive networking sessions. All of which goes to prove that organizing an event at Cirque du Soleil is the best way to ensure its optimal success!
From the outset, the relationship with the Cirque du Soleil events team was friendly and flexible. Organizing a private performance made it possible for Tourism Montreal to adapt the evening to its specific needs, in particular with respect to the logistics, the running of the show and the meal.